Steve Harrison talks about what a big creative idea looks like at EADIM 2009 which took place in London.
EADIM (The European Academy of Direct & Interactive Marketing) was founded by Drayton Bird and will take place again in London in 2011. It is a year long course in direct & interactive marketing, which comprises one week in London followed by webinar based training each month and concludes with examination in London after one year of studying.
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http://www.eadim.com Steve Harrison is one of the most awarded creative direct marketers in the world. He is a great presenter and a great teacher as past students of EADIM will attest to.