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Warner Bros - "Contagion" posters with live fungi - Bacteria Billboards!

Duration : 1min 38sec | Channel : Viral marketing & fun
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Warner Bros - "Contagion" posters with live fungi - Bacteria Billboards!

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in 'awe' or 'eww'.

In support of Steven Soderbergh's latest film "Contagion", Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.

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