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Use failure to grow your business: Rita McGrath

Duration : 10min 39sec | Channel : Marketing interviews
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An interview with Rita McGrath, Professor, Columbia Business School and author of the book Discovery Driven Growth.

How can companies plan and pursue an aggressive growth agenda with confidence?
By framing their strategic growth opportunities, testing assumptions, and creating a culture that acts on evidence and learning. That is what Ms. McGrath is talking about in this interesting interview from Harvard.

More about Rita McGratch on her homepage here to learn more about discovery driven businesses or use the link below to learn more about the book "Discovery Driven Growth".

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