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The Audi Test Drive Cube (2014 Direct Lions: Silver)

Duration : 0min 59sec | Channel : Award winning marketing campaigns
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The countdown is on and 90 minutes later, the drive in the Audi A8 can begin. This start/stop button is not in the car but on an 11x11x11-centimetre matt black cube Its purpose is to invite selected potential customers for a test drive in the Audi A8.

This ad won Cannes Lions, 2014 DIRECT LIONS Strategy: Acquisitions SILVER

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