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TNT Belgium Ad Campaign “Push to Add Drama”

Duration : 1min 45sec | Channel : Viral marketing & fun
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TNT’s Belgium push to add drama’ button ad video goes viral

The flash-mob style event for drama channel TNT Belgium saw a big red button placed “somewhere in a little town in Belgium, on a square where nothing really happens”, with passers-by invited to push it to “add drama”.

Entitled a Dramatic Surprise on a Quiet Square, the clip of what ensues has been a major hit on video-sharing sites, viewed over 21 million times on its official YouTube page in just five days.

Client: TNT Belgium
Agency: Duval Guillaume Modem, Belgium

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