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Sell Your Ideas like Steve Jobs - Carmine Gallo

Duration : 47min 31sec | Channel : Marketing seminars
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Marketing is enthusiasm transferred to the customer. Putting aside industries, the features vs. benefits debate, and everything else, it’s hard for entrepreneurs to succeed if they don’t hone their ability to transfer their excitement and passion to the customer.
Listen to Carmine Gallo's, (President of Gallo Communications Group) speech on Steve Jobs's ideation strategy at Stanford University.