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Puma "Hardchorus" on Valentine's Day

Duration : 2min 1sec | Channel : Award winning campaigns: case studies
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Launched during a media event on game day, the Hardchorus capitalized on the fact that it also happened to be Valentine’s Day by providing diehard fans a virtual love letter to explain to their wives and girlfriends why they couldn’t be better Valentines that year. With 113 million media impressions, more than 15 million online video views and 65,000 digital love letters sent, the Hardchorus was a resounding success.

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