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Philip Kotler: Marketing in times of economic uncertainty

Duration : 8min 1sec | Channel : Marketing interviews
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In this interview Philip Kotler talks with Anthony Gell from BVO about marketing in the times of economic downturn. 

Dr. Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking.

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