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Operation Christmas - A Campaign To Demobilize Guerrilla Group in Colombia

Duration : 2min 7sec | Channel : Award winning marketing campaigns
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This entry is about Colombia’s 60 year struggle against the world’s oldest guerrilla group, The Fuerzas Armadas Revolucionarias de Colombia (FARC), who commit a terrorist act on average once every three days. A marketing campaign was carried out to demobilize a greater number of guerrillas. This campaign proved that even in the most challenging circumstances, communication can be a powerful tool of behavior change. Check this link to know more about the campaign -

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