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Michael Leander interviews Nayef Hijazi from nPario in Dubai 2011

Duration : 7min 17sec | Channel : Marketing interviews
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The intent signals consumers leave as they use Internet-enabled devices are invaluable to your business. But they are often locked behind complex IT systems and infrastructure. Understanding consumer intent is a key component of revenue growth. This is just one of many areas  nPario's "Big Data" applications for cross-channel customer segmentation and targeting covers.

In this interview Michael Leander talked to nPario's Nayef Hijazi in Dubai. The conversation talks about data as the new oil - something that was also confirmed by IBM's recent study of global CMOs. Nayef also talks about the consumer DNA and how important it is to get the right message to the right person at the right time. 

If you are looking for a free webinar about marketing data management or related topics, see if Markedu has a web seminar coming up about these topics. 


Michael Leander interviews Nayef Hijazi from nPario in Dubai 2011

Learn more about Michael Leander here

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