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Michael Bierut talking about design

Duration : 18min 59sec | Channel : Marketing seminars
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Michael Bierut is a graphic designer, design critic and educator.

Bierut was born in Cleveland, Ohio. He studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning. In this presentation he presents some pretty surprising statements such as "I never have any ideas" "my ideas aren't good". Yet he has done quite well for himself. Hear his secret in the video.

From Wikipedia about Mr. Bierut:

Bierut was vice president of graphic design at Vignelli Associates. Since 1990 he has been a partner in the New York office of Pentagram.

According to his Pentagram online biography: Bierut "is responsible for leading a team of graphic designers who create identity design, environmental graphic design and editorial design solutions. He has won hundreds of design awards and his work is represented in several permanent collections including: the Museum of Modern Art (MoMA) and the Cooper-Hewitt, National Design Museum in New York; the Library of Congress in Washington, DC; the San Francisco Museum of Modern Art (SFMOMA); the Denver Art Museum; the Museum für Kunst und Gewerbe Hamburg, Germany; and the Museum für Gestaltung in Zürich, Switzerland."