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Lester Wunderman - Direct Marketing the Cinderella of Advertising

Duration : 7min 22sec | Channel : Marketing training
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Lester Wunderman talks about direct marketing in this brief speech.

Lester Wunderman (June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing.

His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more.

He identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.

Check one of his books below: