Ikea's Latest High Tech Catalog Idea Is...a Book

Duration : 2min 29sec | Channel : Viral marketing & fun

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Ikea is known for its exciting and experimental interactive work...but this time, it wants you to experience the power of a book. That's a real book, with pages and everything. This tongue-in-cheek film from Ikea Singapore and agency BBH Singapore attempts to launch the retailer's 2015 Catalog in the manner.