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Helping girls love their hair deep down to the “Cell-Fie”
Duration : 3min 22sec | Channel : Award winning marketing campaigns
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Award winning integrated campaign for Dove Vietnam.
Dove leveraged the selfie phenomenon and the desire of its target audience to change hair styles without damaging their hair to reclaim the leading market share in Vietnam.
Award winning integrated campaign for Dove Vietnam.
Dove leveraged the selfie phenomenon and the desire of its target audience to change hair styles without damaging their hair to reclaim the leading market share in Vietnam.
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