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Guinness "Bet on Black" or "Snail Race" by AMV BBDO

Duration : 1min 41sec | Channel : Award winning campaigns: case studies
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Bet on Black, occasionally referred to as "Snail Race", is an advertising campaign run in 2000 by Diageo to promote Guinness . It is the third piece of the "Good things come to those who wait" campaign launched by AMV BBDO

The advertisement was awarded with the Silver Lion at the annual Cannes Lions International Advertising Festival  and won silver at the British Television Advertising Awards. The Independent named the advertisement, alongside several other advertisements in the campaign, amongst the "greatest advertising of all time".  in

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