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David Ogilvy We Sell or Else

Duration : 6min 59sec | Channel : Marketing tutorials
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Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing, measurement  of direct marketing with classic statements such as;

  • Long copy sell better than short copy in print advertising
  • TV commercials work better outside prime time
  • 2 minute commercial is more cost-effective than a 10 second commercial

David Ogilvy is a true legend.

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