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Bill Bernbach on advertising part 1

Duration : 8min 27sec | Channel : Marketing interviews
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William (Bill) Bernbach (August 13, 1911, New York City - October 2, 1982, New York City) was an advertising creative director.

He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.

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