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Are long headlines better than short headlines? Drayton Bird explains

Duration : 3min 4sec | Channel : Marketing training
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In this video Drayton Bird discusses the headline in your advertising copy, on your website or blog  - or anywhere else where a good headline is important (and that is just about everywhere you care to address your target audience).

A master copywriter himself, Drayton Bird is the author of direct and digital marketing best-seller Commonsense Direct & Digital Marketing and the founder of EADIM - the European Academy for Direct and Interactive Marketing.