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Andrew Cosslett how to build a brand

Duration : 7min 36sec | Channel : Marketing interviews
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Interview from bvo with Andrew Cosslett

Andrew Cosslett has been Chief Executive of IHG International Hotels Group
IHG is the World’s largest hotel company operating over 4,100 hotels under brands such as Holiday Inn, Crowne Plaza and InterContinental.

The company has leading positions in the Americas, Middle East, Japan and Europe. It is also the leading international hotel company in China where it will employ 100,000 people by 2012.

In this interview with Anthony Gell from The Business Voice, he talks about building a global brand.

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