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Unilever: Kan Khajura Station

Duration : 2min 4sec | Channel : Award winning campaigns: case studies
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Hindustan Unilever Ltd wanted a way to communicate with the 70% of India's population which lives in rural areas. With limited electricity, these regions are also 'media dark', but about 80% of people in these regions are mobile phone users.

Kan Khajura Station is a 'free mobile radio' providing users access to entertainment content through their phones - including RJ speak, jokes, and Bollywood songs - giving the entertainment hungry audience exactly what they want. Kan Khajura Station has now become the biggest media channel in Bihar, reaching out to more than 24 million consumers.

Campaign: Kan Khajura
Station Client: Hindustan Unilever Ltd
Agency: Lowe Lintas, India

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