Sign in Sign up

MarketingTelly

The importance of reciprocity by Robert Cialdini.

Duration : 2min 5sec | Channel : Marketing interviews
Share | Export | 40 views
Rate it
Dr. Robert Cialdinis is the best selling author of Influence: Science & Practice, whose groundbreaking, evidence-based research resulted in the "six principles of influence". Listen as he talks here about the first of these principles the importance of reciprocity.