This video is part of Yonathan Dominitz's presentation at the "International Direct Marketing Day Online"
webinar on 13 March 2012. Award
"The rules for breaking DM creativity rules
" presentation takes us through some of the most creative and effective Direct Marketing and Direct Response campaigns, and reveals some rules which help us to break the existing rules and direct our mind to highly creative areas and new ideas. See "The rules for breaking DM creativity rules" presentation slides here