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The Five Competitive Forces That Shape Strategy: Michael Porter

Duration : 13min 12sec | Channel : Marketing interviews
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An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.

If you want to learn more about the five competitive forces, check out this Wikipedia article or use your favorite search engine to search for five competitive forces.

To learn more about the book Competitive Advantage follow the link below. You might also want to read more about Professor Porter's Generic Strategies, which you can find here



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