The Reebok Super Bowl commercial that went viral in a big way on the internet and on YouTube in particular. This is the first in the series.
Terry Tate: Office Linebacker was a series of short comedy TV commercials created by Rawson Marshall Thurber, for Reebok, based on a short film pilot he created in 2000; Tate was first shown at Super Bowl XXXVII in 2003.
The short films feature Lester Speight as "Terrible" Terry Tate, an American Football linebacker who "gives out the pain" to those in the office who are not obeying office policies. According to its most popular Facebook page of 30,690 fans and counting, Terry Tate's recognition day, also known as "Official Terry Tate International Appreciation Day," is held annually on the 56th day of the year, February 25th.
Originally Reebok produced 6 episodes between August to December 2002 with another episode Terry Tate, Office Linebacker: Sensitivity Training being made on February 1, 2004. Even Reebok in the United Kingdom made an episode called Late Lunch on January 22, 2005. There are a total of 9 episodes. The advertising campaign was one of the most successful of those in the history of the Super Bowl halftime shows.
The catch phrases include "The pain train's comin'", "You kill the joe, you make some mo'", "You can't cut the cheese wherever you please!", "Cu'z when its game time, it's pain time!", "Don't bring that weak ass stuff up in this humpy-bumpy" and "Woo-woo!" After tackling a worker, Terry usually leaves him with a "WOOH! Bitch!"
While the first episode of the series implies that hiring an office linebacker is a highly unorthodox practice (one described as "thinking outside the box"), future episodes depict office linebackers as a common occurrence.
Though successful in attracting viewers and attention, the ads ability to increase recognition of the Reebok brand has been questioned, with only 55% of respondents on an on-line poll indicating they realized the ad was affiliated with the company.
Despite being aired only once on national television, the short was downloaded more than seven million times from Reebok's website.
Check around the MarketingTelly website to find more Terry Tate Reebok TV Commercials