Can a longer headline consisting of two lines of
text give you better response than a short headline?
The world of words is an amazing one when you get to know it and understand it. Nothing in direct response advertising is simple and straight forward. That is why copy writing guru Ted Nicholas
managed to attract great wealth. Early on he understood the power of words and the power of direct marketing or response advertising, as David Ogilvy named it.
In this 7 minute treat he shares with you his 27 favorite (favourite
) headline words
. Not complete headlines, obviously, but words that seem to almost always work well when used in your headline.
Ted also wrote the book Magic Word - get info about that here: Magic Words That Bring You Riches
This video is well worth 7 minutes of your time. Watch it, and then use one of more of these 27 strong words when you write your next compelling headline. Who knows - you might improve your results...