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Social Media Monitoring: Inspirational case study: Competitive analysis - Christoph Cuquemel

Duration : 17min 25sec | Channel : Social Media Marketing Day
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Social Media Monitoring: The tools we use
Inspirational case study: Competitive analysis

With 12 Billion stored Conversations, sentiment analysis in 25+ languages and 40 million new conversations per day, Alterian SM2 is one of the leading international social media monitoring tools.

In this live presentation Christoph Cuquemel will show you how, using the fiercely competitive German Automobile market, social media monitoring can be used for competitive analysis. Here we will analyse 4 luxury car brands to determine share of voice, sentiment and influencers.

Speaker: Christoph Cuquemel, Alterian DACH, Germany
Learn more about Alterian here
 
Christoph Cuquemel was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. Other great events here: www.markedu.com/web-seminars