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Pete Blackshaw, Nestle's chief digital marketing talks about the power of inhome tech & wearable sensors - The Drum

Duration : 1min 57sec | Channel : Marketing interviews
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Pete Blackshaw, Nestle’s global head of digital marketing and social media, speaks to The Drum on the impact that technology in the home can have for food and healthcare brands, and how sensor technology, currently in its infancy, can develop to become a powerful marketing tool.