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Maloney & Porcelli: Expense Report Generator

Duration : 2min 2sec | Channel : Award winning campaigns: case studies
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This video is part of Yonathan Dominitz's presentation at the "International Direct Marketing Day Online" webinar on 13 March 2012. Award

"The rules for breaking DM creativity rules" presentation takes us through some of the most creative and effective Direct Marketing and Direct Response campaigns, and reveals some rules which help us to break the existing rules and direct our mind to highly creative areas and new ideas.

See "The rules for breaking DM creativity rules" presentation slides here

Have a look: http://www.expenseasteak.com

This is a site for a high end steakhouse in New York City. Enter the price of your meal and it magically generates a fake sheet of benign receipts to turn in with your expense report.

Advertising Agency: Walrus, New York, USA


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