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Maher Mezher talk marketing innovation with Michael Leander

Duration : 11min 30sec | Channel : Marketing interviews
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An amazing and true story about marketing innovation - Michael Leander  talks to Maher Mezher from First National Bank in Lebanon.

Mr. Mezher innovated the banking industry not only in Lebanon, but all over the world with two unique offerings that both served real market needs as well as added a touch of humanity to the bank.

Highly inspirational.

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