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MarketingTelly

Keep All eyes on Samsung S4

Duration : 1min 48sec | Channel : Award winning marketing campaigns
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Here is a marketing campaign where Zurich were asked to use their eyes to win Samsung Galaxy S4. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.