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How marketing today is more like 1906 than 1960 - Tyler Willis at the Social Media Day

Duration : 20min 55sec | Channel : Social Media Marketing Day
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A history of marketing - How marketing today is more like 1906 than 1960

Marketing has undergone 5 large paradigm shifts in the last hundred years: Local, Reach, Efficiency, Database/Direct, and Loyalty. As we enter the 6th big shift, we'll review the lessons we've learned from the other 5.
  • Learn about the big shifts (and lessons learned) in the marketing world in the last 100 years 
  • The methodology and tools required for success today 
  • Metrics to track for understanding success
Keynote Speaker: Tyler Willis, Involver, California, USA
 
Tyler Willis was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. Other great events here: www.markedu.com/web-seminars

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