A history of marketing
- How marketing today is more like 1906 than 1960
Marketing has undergone 5 large paradigm shifts in the last hundred years: Local, Reach, Efficiency, Database/Direct, and Loyalty. As we enter the 6th big shift, we'll review the lessons we've learned from the other 5.
- Learn about the big shifts (and lessons learned) in the marketing world in the last 100 years
- The methodology and tools required for success today
- Metrics to track for understanding success
: Tyler Willis, Involver, California, USA
Tyler Willis was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. Other great events here: www.markedu.com/web-seminars