In this tutorial Gordon Lewis Herschel
l explains - in a highly amusing way - how important it is to choose your words carefully when writing copy. It is only 3 minutes.You can read what Wikipedia has to say about Gordon Lewis Herschell here
He is a legend in the world of direct response copy-writing and a brilliant writer and columnist. He is also a man with a very versatile career which has included producing and directing so-called "splatter movies". Known as the Godfather of Gore, he is indeed someone you can learn from.
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