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Get your marketing steps right for better results: Michael Leander marketing tip

Duration : 5min 56sec | Channel : Marketing tutorials
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This video tutorial with Michael Leander talks about your direct marketing steps. In other words; what should you communicate first and second. What should you include in the first communication. And how whatever you chose to do will have an impact on the Return on Marketing Investment.

Michael uses a case study from a direct mailer. In the video he explains why the direct mailer in question probably chose the wrong approach resulting in increased costs.

Towards the end he talks about the impact of reminder letters - something many marketers forget to include in their marketing steps.

To get more about this topic and to learn more about Michael Leander go here

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