Evaluate and inform your marketing based on real social insight
Including case study from Deutsche Bahn (German Railways)
According to the Harvard Business Review, the biggest value of Social Media is the ability to listen to your consumers, continuously, unfiltered and unbiased. As marketing continues to move towards two-way communication, this ability to listen is essential to improve the targeting of your messaging and to "join the conversation" in a credible and relevant way.
Florian Haarhaus will show you by way of a Deutsche Bahn case study, how listening can help evaluate and inform your marketing based on real social insight.
- Who are the key influencers in your market?
- Where are people talking about you?
- What are the key themes and sentiments?
Florian Haarhaus, Regional Director DACH, Alterian, Germany
Florian Haarhaus was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. Other great events here: www.markedu.com/web-seminars