Drayton Bird - the well known author of Commonsense Direct and Digital Marketing - talks about the most common copy-writing mistakes in this brief interview. The operative word seems to be "waffle in the beginning".
It is interesting how increasingly important copy writing is becoming and if you want to excel in marketing, it is important that you understand some of the basic copy-writing techniques. There are plenty of videos about copy writing on MarketingTelly - just have a look around.
By the way, if you want to improve your direct and digital marketing skills, you must get your hands on a copy of Commonsense Direct and Digital Marketing. Several of our marketing gurus presented right here on MarketingTelly will tell you that, along with a few other book titles, this book is a must have if you are serious about digital and direct marketing. It is well written, full of practical tips you can use immediately and - as an added bonus - it is fun to read too.
You can get it here: