Direct marketing guru Drayton Bird
talks about how he got started. He mentions why being brought up in a pub was an advantage. He makes a case for the importance of understanding your customers
Drayton Bird is the author of the direct marketing bestseller Commonsense Direct Marketing and Digital Marketing and the founder of EADIM - the European Academy of Direct and Interactive Marketing.
Watch for more content with Drayton who - by the way - worked alongside the legendary direct response advertising guru David Ogilvy
and is a seriously good copy-writer himself - apart from being a highly regarded speaker about direct and interactive marketing topics. Check one of his best-selling marketing books here