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Dela - Why wait until it’s too late? Case Study

Duration : 2min 51sec | Channel : Award winning campaigns: case studies
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"The media Grand Prix was awarded to a small Dutch funeral-insurance company (Dela) that encouraged people to say something wonderful about the people they care about while they're still around to hear it. The campaign was done by media agency MediaValue and Ogilvy & Mather, Amsterdam, giving the Ogilvy network three Grand Prix in the eight competitions judged so far this week at the Cannes Lions International Festival of Creativity. " in www.adage.com

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