Joe Sugarman, once called the "Mail Order Maverick" by The New York Times, is a groundbreaker in every sense of the word.
The factors that motivate buying had long intrigued Sugarman. The
scripted dialogue of old-fashioned telemarketing always seemed to leave
an awkward feeling by going against the natural flow of conversation.
These rigged question and answer sessions failed to motivate him, and
Sugarman wanted to find a better method. From this desire, Sugarman discovered "triggers."
"Triggers" are a
phenomenon that activate impulses deep in the brain and turn potential
customers into actual ones.
Get one of his books on Amazon - it's worth read it !