Building trust online with Tim Ash from SiteTuners at SES San Francisco 2010. He mentions things like building trust, building authority and the importance of credibility when online. Good inspiration for marketers.
Tim Ash s the President and CEO of SiteTuners. He is the author of Amazon.com e-commerce bestseller Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions (LandingPageOptimizationBook.com - John Wiley Press 2008
He has chaired Internet conferences and spoken internationally at numerous industry events including Search Engine Strategies, eMetrics, Affiliate Summit, PPC Summit, eComXpo, PC Expo, and Internet World. Tim is the "By The Numbers" expert columnist for Search Engine Watch, and has written many articles on harnessing the power of the Internet for business
More about Tim here: http://sitetuners.com/management.html