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Air New Zealand: The Kiwi Sceptics, Case Study

Duration : 3min 0sec | Channel : Award winning campaigns: case studies
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"The 'Air New Zealand Presents: The Kiwi Sceptics' campaign is an online reality show, narrated by well-known Kiwi comedian, Rhys Darby. Each episode documents the journey of Air New Zealand's attempts to convert four Australian 'Kiwi Sceptics' into advocates, in order to drive the destination up Aussie's travel wish-list. " in www.campaignbrief.com

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