John Crichton interviewed advertising legend David Ogilvy
in 1977. This 55 minute interview is worth a watch if you want a few gems from the biggest advocate of response advertising. His entry into the company of giants started with several iconic advertising campaigns:
"The man in the Hathaway shirt" with his aristocratic eye patch which used Baron George Wrangell as model; "The man from Schweppes is here" introduced Commander Edward Whitehead, the elegant bearded Brit, bringing Schweppes (and "Schweppervesence") to the U.S.; a famous headline in the automobile business, "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"; "Pablo Casals is coming home – to Puerto Rico", a campaign which Ogilvy said helped change the image of a country, and was his proudest achievement.
He comments on these advertisements in the interview. Did you know that David Ogilvy:
- Wanted to work for Young & Rubicam in New York, but didn't think he could ever get a job there - so the only alternative was for him to start his own agency
- Found work with Gallup which laid the foundation for his interest in research
- For many years he lived in terror that his success would blow away over night
- Was a cook and a bit of a perfectionist